where modern brands come to play
Through consulting and community-building strategies, we help brands craft bespoke content strategies, refine influencer partnerships, and build communities (online and IRL) that connect in meaningful ways. Our goal is simple: to make social feel intentional, impactful, and enjoyable while focusing on what works and what lasts.
At Old Sport Social Club (OSSC), we believe the best social strategies start with play! For us, this means approaching social with curiosity, creativity, and intention—experimenting confidently while staying true to a brand’s identity.
meet the founder
Hi, I'm Sadie!
I founded Old Sport Social Club (OSSC) to help brands stop “winging it” on social media and start showing up with intention, style, and strategy. Consider me a part-time strategist, part-time storyteller, full-time brand hype woman.
Based in Chicago but working alongside clients across the US, I bring 10+ years of experience leading social media and influencer marketing programs for brands like Anheuser-Busch Lime-A-Ritas, The Venetian Las Vegas, and 3M. Every strategy I design is tailored to your brand’s identity, rooted in data, built to help you stand out and connect with the right people, and grow with confidence.
When I’m not deep in strategy mode, you can find me exploring a new city, sweating it out at a yoga studio, or tucked away in a coffee shop dreaming up my next big idea (I have a running list of business ideas—if you can relate, I’d love to chat)! At OSSC, I believe great work comes from that balance of hustle and play.
Once you’re here, you’re part of the club.
My vibe:
moodboards
analog watches
hot yoga
grandma hobbies
le labo candles
classic cars
nancy meyers movies
fresh flowers
coffee table books
OUR SERVICES
-
A three-month intensive, entirely customized to meet your brand’s needs! Whether you’re a new brand, launching a new product or service, or aren’t aligned with your current social media strategy, we’ll craft a strategy that will help you make a bold move. You’ll receive a custom playbook personalized to your business objectives that includes topics such as timelines, content themes, signature series buildouts, influencer ideas, and community partnerships—plus templates, caption starters, and bi-weekly strategy calls to keep you on track.
-
A focused, one-time strategy session designed to bring clarity and creative direction to your brand’s social media. Perfect for quick fixes, fresh ideas, or solving one specific challenge—think, agency-level expertise without the monthly retainer.
-
A targeted approach to building and engaging with the right communities that drive brand loyalty. We craft a tailored plan to deepen relationships, spark conversations, and amplify your presence where it matters most.
-
An in-depth review of your current social media channels with insights and clear, actionable recommendations. We analyze your content, engagement, industry standards, competitors, and positioning to help you understand exactly what’s working, what’s not, and how to elevate your strategy.
Work
OUR
At Old Sport Social Club, we’ve been lucky enough to partner with a collection of companies, from high-end small businesses to Fortune 500 corporations. Our diverse client portfolio allows us to draw on a wide range of experiences to tailor each project to fit each client’s needs.
Think you have a problem we can’t solve? Send us a message, we’d love to break it down for you.
