where refined social media strategies drive exceptional results
At OSS, we chase a future where luxury, adventure, innovation, and wellness converge. Through on-trend digital storytelling, we create intentional and engaging social media strategies for brands in the lifestyle, wellness, and startup space.
By focusing on the growing wellness industry alongside our support for ambitious entrepreneurs and exciting lifestyle brands, we aim to elevate brands prioritizing health, well-being, and holistic living.
meet the founder
Hi, I'm Sadie!
I’m the founder of Old Sport Social, also known as OSS. Based in Chicago but operating globally, we serve clients looking to elevate their social channels through intentional social media and influencer marketing strategies. At OSS, we customize and apply on-trend social media strategies to fit each brand's unique needs. Backed with 9+ years of experience working with B2B and B2C brands ranging from Anheuser-Busch Lime-A-Ritas and The Venetian Las Vegas to 3M, I tailor and review each strategy to ensure your brand shows up in the most valuable way for your target audience—giving you the confidence to stand out in your industry, and time back to focus on key areas of your business!
At OSS, we deeply value the balance between work and play. When my laptop is closed, you can find me spending quality time with friends and family, exploring new cities, or trying out a local fitness studio. At the end of the day, my community is one of the most important parts of my life, and as my client, you are treated as part of it!
Let us turn your brand's online presence into a digital storytelling masterpiece.
OUR SERVICES
-
OSS provides expert social media marketing services, including full-service management with custom strategies, content scheduling, and reporting. We also offer strategic guidance on aesthetics, audits, and creative direction to elevate your overall digital presence.
-
Broaden your brand's exposure through an intentionally crafted approach to influencer marketing, built with best practices and your industry in mind. Our area of expertise includes user-generated content (UGC), gifting, and affiliate marketing.
-
With two tracks available, our 3-month and 6-month consultation service offerings provide clients with an exclusive way to learn insider tips, tricks, and the secrets behind our social media and influencer marketing strategies that have significantly expanded brand reach and contributed to MILLIONS in eCommerce sales. Our consulting services are rooted in strategy and allow us to work collaboratively to focus on specific growth areas within your social media marketing plan. We also offer social strategy development and training of in-house social teams.
-
Expand the reach of your next event through a custom social strategy and influencer plan that will increase your brand's visibility well beyond your account followers.
Work
OUR
At Old Sport Social, we’re constantly looking for new ways to create intentional and impactful social media strategies for brands we're drawn towards. We're collaborating with brands in the luxury wellness and lifestyle space that we cannot wait to share more about.
Come back soon for more updates!
-
![]()
Project Included:
SOCIAL MEDIA MANAGEMENT, CONSULTING, INFLUENCER MARKETING, EVENT SUPPORT
Project Overview:
We've meticulously managed the social media and influencer marketing for a legacy division within 3M, ensuring each influencer campaign is flawlessly executed through efficient cross-functional collaboration. Under our guidance, new product campaign, 3M Xtract, achieved a remarkable 29M+ digital impressions and 1.4M+ organic social engagements, directly contributing to $5.6M in 2022 sales.
In the spirit of 3M's innovative nature, we pioneered the division's first-ever affiliate marketing program and oversaw the growth of its social media channels to ensure that business goals translate to social strategy.
-
![]()
Project Included:
SOCIAL MEDIA MANAGEMENT, OOH ACTIVATION
Project Overview:
We collaboratively developed and executed the social media strategy for Hotwire's "Happy Next Holidays" OOH campaign, strategically leveraging their owned social channels to reach millions of travelers who had to cancel their holiday plans due to the pandemic. By intentionally creating content showcasing their branded giveaway for an "IOU" trip worth up to $25,000, we effectively raised awareness and drove engagement of the holiday giveaway. The campaign reached millions of users and generated hundreds of thousands of social media engagements, ensuring Hotwire remained a trusted travel partner during uncertain times.
Featured in PR Newswire.
-
![]()
Project Included:
SOCIAL MEDIA MANAGEMENT
Project Overview:
We had the privilege of assisting in the social media refresh of The Venetian Las Vegas's social channels through intentionally executed social media management. By aligning their social media strategy with their recent rebrand, we launched an engaging content strategy that resonated with their target audience, drove engagement, and encouraged bookings.
-
![]()
Project Included:
SOCIAL MEDIA MANAGEMENT, INFLUENCER MARKETING
Project Overview:
We crafted full-funnel social media strategies for Massage Envy, rooted in key audience insights and the latest industry trends. The launch of the #MySkinandME campaign on TikTok, an influencer-driven initiative to bring awareness to a new service offering, achieved an impressive 2B+ impressions, a 17% engagement rate, and inspired 1.5M+ video creations.
Featured in AdWeek.
-
![]()
Project Included:
SOCIAL MEDIA MANAGEMENT
Project Overview:
Assisted in the development of Anheuser-Busch's RITAS very culturally-relevant social media strategy. The social media strategy that was developed for RITAS entwined a strong brand identity and voice, while sharing product details and maintaining cultural relevance. By crafting content that was both highly engaging and firmly rooted in the brand’s identity, we ensured that every post connected authentically with their target audience. This strategy not only increased brand loyalty but also amplified RITAS' presence in the digital landscape, helping them standout in the market.
